Gunnar Sauermann is a freelance Journalist at Metal Hammer, Germany and a publicist at Season Of Mist (Europe). I came across Gunnar sometime in 2013 during the release of Exivious album “Liminal“. Since then there has been no looking back. Recently I got a chance to Interview Gunnar about his journey into the world of journalism and this is what he had to say:
Greetings, Gunnar. How are you doing?
Hi there, things could be worse. At the moment some stupid idiot is drilling the wall in front of me from the other side for hours and I am wondering, if it should better be possible to order shotguns from Amazon in Europe.
What do you love about your job and what was it that sparked the inception of your journey into the world of Journalism?
That depends on which of my jobs you are speaking. As a freelance journalist, who is mainly working for Metal Hammer, Germany I particularly enjoy the travelling to bands I love and root around their studios getting to hear new material before anybody else and write exclusive stories about them. As a promoter for Season of Mist it is dealing with great artists of which some are old friends and to try and grow them. It is quite selfish as that usually means I get to see them more often at festivals.
What are some of the day-to-day practices you follow in your job and how do you plan your work?
Setting up promos on our digital system, writing promo-texts, press releases and newsletters, organising interviews and general babysitting of bands.
Competition, Criticism, and Risk are all part of today’s world, what are some of your strategies? What is the driving factor?
Good taste, talent and the will to work hard. Sitting on your asses and hoping the world will come to you does not work anymore.
What were some of the biggest road blocks you faced (internal or external) in the path between you and your passion?
Lack of funds.
Owing to how rapidly changing the industry has become, what steps do you take to stay relevant?
Adapting and evolving constantly. No rest for the wicked.
How has been your experience at Season Of Mist so far? Keeping the piracy of music & drop of album sales in mind, what steps have SOM taken in-order to upgrade them with the change in market?
Today labels are less afraid of piracy. It is criminal and destroys part of business and bands, but those who got what it takes will survive. Coming up with a coherent digital strategy and strengthening direct interaction with fans and customers helps too.
Have you ever had to face fanaticism or any other form of revolt in your line of field, if so what are some of your counter-measures?
Extremists, trolls, and such usually give up when thoroughly ignored. We have no time to deal with fools.
Who is your biggest motivational role model? And what kind of a role model would you like to be?
Heinz Guderian – of course only in his military role and not as a failed political entity. His efficiency, pragmatism, and superior tactics are inspiring. I would like to encourage people to get a decent job outside of music industry.
Journalism has branched into various types and styles in today’s generation with new media types like the internet and pod-casting. What do you think is the future of journalism and journalists alike?
There is space for each type of media, but print will get smaller. What I don’t like is the lack of attention span, younger readers display. I love to do long, in-depth reports, but many kids want a five sentence news item. Boring.
Since Journalism is quite a diverse job, it’s not like you get a fixed holiday. So how do you unwind? What do you do to get your mind off work?
I go out fishing or to a restaurant for a nice dinner. Preferably this includes my girlfriend.
If it weren’t for what you are doing today, what do you think you would be doing instead? Would you still choose this career knowing what you know now?
I would be an archaeologist as that is what I have studied and worked in. No, I would not, although it is fun and rich in experiences.
Can you share word or two for those who are potentially inspired by you?
Get a life! Enjoy music as a hobby.
How has been your experience of working with Metal Wani?
With you guys it has always been 100% pro. Whoever said, India equals chaos needs to rethink fast.
Thank you for sparing sometime, Gunnar. I appreciate it 🙂
Well, you promised me to fly me over to India and I always wanted to see the subcontinent. Ok, German humour has its pitfalls, but at least there was no panzer in this joke.