For the uninitiated, SAHG is an alloy of all things doomed, stoned and heavy metal. They hail from Bergen, Norway, and have been around since 2004. A follow-up to their 2012 album ‘Delusions of Grandeur’, SAHG presents to you ‘Memento Mori’ (Latin: ‘remember that you must die’), a voyage psychédélique, laid-back and riff-driving through the dark realities of present times.
Here’s what guitarist and vocalist Olav Iversen had to say about the new video:
“During the making of Memento Mori, Black Unicorn stood out as a single and opening track of the album. The idea was to introduce the album with an eerie atmosphere and unsettling tension that you would instantly tap into and want to explore further. From the uncomfortable relief of the chorus, the song twists and turns into something quite different than I hope many would expect. Black Unicorn is a call for caution against radicalism in general. All ideologies end up murdering the innocent when taken too far. This is truly one of our all-time stand-out tracks, that we will bring with us into the future.
We left it in the hands of film director Benjamin Langeland and his crew at Flimmer Film to create the video for Black Unicorn. We had our initial thoughts and ideas for the aesthetic direction, but Benjamin took it his own way. And looking at how it turned out, we are very happy that he did. He turned it into a horror universe of medieval sorts, with a story that turns from dark to pitch black in the end. My daughter Stella is starring in the video, and she made daddy very proud, by giving a stellar performance.”
Stream The Video Below: