Clutch frontman Neil Fallon talked about the approach bands have to take these days to get the public’s attention, telling Team Rock:
“Clutch is in a unique position. When we started we played the very traditional game with record labels, advances and album cycles, which is a very old business model that dates back to the ’60s.
“Then we switched gears and started releasing stuff on our own after having established a fanbase.
“I do not envy any band that’s looking to start out now and compete with the tens of thousands of bands you can get on your phone and on your desktop; it’s an embarrassment of riches.
“I think it sucks that a band has to be compelled to do wacky social media to be recognized.
“It should just be about the music but it’s got to be so damn hard to be heard when there’s so much static out there.
“Maybe it’s easy for us to say, ‘Well just start your own label’.
“But if any band is in the position to get music to their fans without all the middlemen they really should, it makes it more accessible for them and in the long run, from a financial view, it’s good for the band.”