Jack White has announced that no phones will be allowed during concerts for his upcoming North American tour dates. The concertgoers who bring their phones to the venue will be obliged to lock them with Yondr pouches.
As you may or may not know, the way pouches work is that you lock your phone in them upon entrance, carry the lock pouch with you throughout the gig, and then unlock them at designated points at the exit.
Anyhow, White told Toronto Sun about the whole desicion:
“I was hoping it would be more of an art project. I wanted to surprise people. I thought it would be great if people showed up and they found out right when they got there that there were these pouches for the phones. I thought it would excite them and possibly make some of them upset.
“It’s funny. I go to movies and everyone turns their phone off. You go to the symphony, there’s no phones. Church, no phones. There’s all these places where it’s already happening. So let’s try a rock ‘n’ roll concert and see what happens.
“I want people to live in the moment, and it’s funny that the easiest way to rebel is to tell people to turn off their phone. If your phone is that important to you that you can’t live without it for two hours then I don’t know. Maybe it’s time to see a therapist.”