As expected, Slipknot have broken their own personal record. The band’s music video for “Unsainted” quickly climbed in viewing stats after its release revealed the band’s new masks for their sixth album. Now, the clip has achieved a video milestone for Slipknot.
The group broke their personal 24-hour debut record with the “Unsainted” video, which earned over 4.7 million views in its first day out. The video peaked at No. 1 on the site’s trending chart last week in the U.S., U.K. and Finland.
It’s the first viewership accolade for the stunning video, which introduces Slipknot’s new look, a visage among band members that vocalist Corey Taylor suggested is the act’s most realized in a recent interview.
“We are trying to find new territory we have never done before, not just set wise but visually,” the singer said. “We are constantly trying to see what can be explored artistically.”