In a recent interview with Australia’s Subculture Entertainment, Wendy Dio discussed the licensing opportunities she pursues for her late husband’s work.
“Ronnie‘s passing will be ten years this year and we have two and a half million [fans] on Facebook,”
“The movie ‘Thor 4’, they’re using ‘Rainbow In The Dark’ in that movie. There’s a TV show here called ‘Stranger Things’ and they just asked me permission to use the t-shirt for the next series. I found a young family called LILAC, and they do a fantastic rendition of ‘Rainbow In The Dark’. I don’t know if you’ve heard it. It’s great. We’re going to have them at ‘Ride For Ronnie’ [motorcycle ride and concert] performing. I think it’s great. Young kids, this is the first time ever that kids are listening to their parents’ music.”
On the subject of how she decides where to license Ronnie‘s work, Wendy said:
“I think it has to do with how good the project is. Obviously, I can’t say yes to everything, but we figure our which projects are good and we license it to them. I felt that the ‘Thor 4’ movie was perfect for it, and ‘Stranger Things’, young kids love that show. I really want to keep Ronnie‘s music and legacy alive, and that’s the things I really want to do. That’s my job in life right now.”