Guitarist Tommy Thayer recently had a conversation with Guitar World magazine where he discussed the Kiss avatars, mentioning a process of perfecting imagery.
Thayer was asked whether the band members being immortalized as avatars was unexpected or surprising, he replied:
“It’s been interesting doing the avatars so far; it’ll take some time to get the imagery where we want it to be.
”I haven’t really thought about what it all means in the big picture, but with technology evolving as quickly as it is, there’s no doubt that this is the direction a lot of entertainment is going.”