Gene Simmons says that he has no regrests about attempting to trademark the so-called “devil’s horns” hand gesture.
The KISS bassist/vocalist withdrew his application to trademark the symbol in late June — less than two weeks after filing with the federal copyright office.
Most music fans slammed Simmons for the trademark request, saying the symbol has become ubiquitous and means different things to different people.
Asked by Windsor Star if he regrets trying to trademark the “metal horns” or “rock on” hand sign, Simmons replied: “I regret nothing. Wake up every morning and let your conscience be your guide.
“Did you know I own the money bag logo?” he continued. “The dollar sign with the bag of money. I own all kinds of things. I own ‘motion pictures’ as a trademark. Anyone who thinks that’s silly — the silliest thing I’ve ever done is wear more makeup and higher heels than your mommy. People said, ‘You can’t do that.’ Actually, bitch — I can. I can do anything I want to do.”
Gene‘s KISS bandmate Paul Stanley recently said that he had no idea why Simmons attempted to trademark the “devil’s horns” hand gesture. Stanley told the Loudwire Podcast: “Well, you know, Gene elicits some very strong reactions from people. And what he does he does for the reasons that only he knows. So I can’t really say that I have really any thought about it. It was really something that he wanted to pursue, and the reaction was how people felt about it. So I don’t know why he pulled it, and I don’t know why he started it. I really have no… I haven’t asked him.”
Gene claimed the gesture was first used in commerce on November 14, 1974, which corresponded to KISS‘s “Hotter Than Hell” tour. He wrote in his signed declaration that he believed “no other person, firm, corporation or association has the right to use said mark in commerce, either in the identical form or in such near resemblance.”