A new behavioral science study commissioned by O2 concluded that regularly attending live concerts is good for people’s well being and could increase life span by up to 9 years.
According to the research, 20 minutes at a gig is better for you than the same amount of time spent doing yoga. Specifically, the source points out that “wellbeing increased by 21% from just 20 minutes of gig-time, compared to just 10% for yoga and only 7% for dog-walking,” based on bespoke psychometric and heart-rate tests.
The source noted:
“The gig experience increased participants feelings of wellbeing by 21% – with key markers across the happiness spectrum showing increases, including feelings of self-worth (+25%) and closeness to others (+25%) whilst mental stimulation climbed by an impressive 75%.
“Accompanying research showed a positive correlation between regularity of gig attendance and wellbeing. Those who attend live concerts once a fortnight and more were the most likely to score their happiness, contentment, productivity and self-esteem at the highest level (10/10), suggesting that regularly experiencing live music is the key to building a long-standing improvement to wellbeing.