You’re a kid in northeast Minneapolis, and you hear the familiar ice cream truck jingle. The truck is nearby, and unlike most ice cream trucks that are white, this one is black.
You approach anyway hoping to get a nice frozen desert and instead of ice cream, you are blasted with some killer Lamb of God tunes as the driver hauls ass to get away from you. Congratulations, you just met Hell General.
One look at the Hell General website and you understand exactly what it’s about.:
“My intentions with the truck have nothing to do with selling ice cream. Rather than indulge brats with over price cream pops, I mean to deny those looking to buy a cold tasty treat by playing my happy chimes through the streets. And when the children materialize in the streets? I will coast right past them with the sinister look of rejection.”
Sometimes, patrons don’t get the joke. According to the Citypages story, “Grown men have tried to foist money into his hand while they — and Peterson — drove at 25-mile-an-hour speeds. He smiled and peeled off. Fathers have asked him to explain to their four-year-old kids why they can’t have the popsicle they wanted. Smiling, he refused. He’s seen 12-year-olds watch him drive away, watched their mouths form the words, ‘What the f*ck.'”