Bassist Nikki Sixx shared his opinion on Kiss’ avatars, as Gene Simmons and Paul Stanley announced that Kiss will “live on eternally” as digital avatars created by the “ABBA Voyage” team.
In an interview with Swedish radio station Rockklassiker, Nikki Sixx said:
“I love technology. I think as long as it’s coming from an artist that says, ‘I have something I wanna do and this technology is gonna help.’ Like with (Motley Crue’s latest) video ‘Dogs Of War’. When I think of our first video, I don’t know how much… The video maybe cost a thousand dollars.
”There was no MTV at the time, so it was, like, how can we shoot a video that when they talk about us on the news when we tour…? (We) used to have a lot of local news stations that would promote artists coming through town, comedians, country, rock, whatever, so we wanted to have a calling card.
”And we were lighting me on fire on stage at the time and Mick (Mars) puked up some blood. And it was just, like, ‘F*ck it. Let’s just throw everything in there.’ And that was what we did to get fans to see what we wanna be represented as. The same as ‘Dogs Of War’.
“I don’t know what the future holds. We did some stuff with holograms years ago before the technology was really fleshed out. At some point, we’re not gonna be here anymore. I mean, not to be a Debbie Downer, but it’s just not gonna happen.
”And how great for your band, or whatever it is that you do, to be able to go forward for generations and generations. So I think when the time is right, put us in a coffin and fire up those avatars.”
