Super Bowl commercials have long been a platform for memorable moments, and the music used in these ads plays a crucial role in amplifying their impact. Rock songs, with their energetic beats and iconic riffs, have been featured prominently in Super Bowl commercials, creating unforgettable impressions on viewers. Whether it is the thunderous chords of AC/DC or the timeless allure of Led Zeppelin, these tracks have helped elevate some of the most famous ads. In this article, we will look at how these rock songs contributed to the success of these commercials and highlight the legendary tracks that made them even more memorable.

AC/DC’s “Back in Black” – A Hard-Hitting Anthem

AC/DC’s “Back in Black” is one of the most recognizable rock songs of all time, and its presence in a Super Bowl commercial is a moment that sticks with viewers. The high-voltage anthem, known for its explosive energy and unmistakable riffs, was featured in a 2011 commercial for Coca-Cola. The ad, which displayed the brand’s desire to reignite excitement for its product, paired perfectly with the song’s defiant tone. The use of this iconic rock anthem helped reinforce the idea that Coca-Cola was back with a bold and powerful statement, capturing the essence of the brand’s comeback.

Led Zeppelin’s “Whole Lotta Love” – A Classic Reimagined

Led Zeppelin’s “Whole Lotta Love” was a groundbreaking song that set the standard for hard rock in the late 1960s, and its inclusion in a 2007 Super Bowl ad for Cadillac brought a fresh, modern twist to the track. The ad, which was promoting the brand’s new line of cars, featured a slick, cinematic visual paired with the powerful, seductive tone of the song. The heavy guitars and vocals added a layer of excitement and luxury, making it clear that Cadillac was more than just a car brand; it was a symbol of high-performance sophistication. The song elevated the entire ad experience, making the commercial unforgettable for fans of both rock music and automotive enthusiasts alike.

The Rolling Stones’ “Start Me Up” – A Song That Drives Momentum

The Rolling Stones’ “Start Me Up” was featured in a 2001 Super Bowl ad for Microsoft Windows, and it is one of the most effective uses of rock music in advertising. The song’s iconic opening riff matched the energetic, optimistic vibe of the commercial, which aimed to show off the new Windows XP operating system. The Stones’ hit added an element of excitement to the ad, making it feel like a new beginning for both the company and its product. The track’s timeless popularity also helped Microsoft’s campaign connect with a wide audience, from tech enthusiasts to fans of classic rock.

The Who’s “Baba O’Riley” – Generating Instant Nostalgia

The Who’s “Baba O’Riley” has become synonymous with youth rebellion and freedom, making it a perfect choice for a 2011 Super Bowl ad by Verizon. The ad, which featured athletes and celebrities pushing themselves to their limits, used the song’s famous intro to create an atmosphere of high energy and anticipation. The Who is anthem of youthful rebellion resonated well with Verizon’s message of unlimited potential and innovative technology, making it not just a commercial but an experience. The track’s legacy of fueling motivation and desire for freedom helped create a memorable ad that viewers still recall fondly.

Queen’s “We Will Rock You” – The Ultimate Anthem for Victory

Queen’s “We Will Rock You” has been used in countless advertisements due to its iconic stomp-clap rhythm and anthem-like qualities. In 2004, the song was featured in a Super Bowl ad for Pepsi. The commercial played on the song’s association with victory and overcoming challenges, showing a humorous take on the idea of Pepsi being the drink of champions. The track’s inclusion helped to underscore the brand’s message, turning an ordinary commercial into an epic showdown, with “We Will Rock You” providing the perfect soundtrack to Pepsi’s bold claims.

Foo Fighters’ “All My Life” – Rocking a Moment of Intensity

Foo Fighters’ “All My Life” was used in a 2007 ad for the hugely popular video game “Guitar Hero III: Legends of Rock.” The commercial, featuring over-the-top guitar playing and fast-paced action, was a natural fit for the song’s aggressive, high-energy style. “All My Life” helped capture the excitement and intensity of the video game, appealing to both rock fans and gamers. The song’s fast tempo and powerful vocals enhanced the feeling of excitement and competition, making it one of the standout musical moments of that year’s Super Bowl commercials.

Nirvana’s “Smells Like Teen Spirit” – The Grunge Generation’s Anthem

Nirvana’s “Smells Like Teen Spirit” might not have been used in a traditional Super Bowl commercial, but it played a key role in shaping the tone of alternative music in advertising. The track’s inclusion in the 1999 ad for Pepsi was groundbreaking for its time, as it marked a shift in the kind of music that was being used in ads. The grunge anthem helped solidify Pepsi’s image as a brand rebellious and in tune with youth culture. “Smells Like Teen Spirit” resonated with a generation that was looking for authenticity, and Pepsi’s embrace of that sound solidified the track’s place in pop culture history.

Aerosmith’s “Dream On” – A Timeless Rock Ballad for a Timeless Brand

Aerosmith’s “Dream On” is one of the greatest rock ballads of all time, and its use in a 2001 Cadillac commercial helped underscore the brand’s message of sophistication and class. The emotional depth of the song, combined with Cadillac’s elegant imagery, created a powerful narrative about achieving dreams and enjoying the fruits of success. “Dream On” perfectly complemented the luxurious image of Cadillac, allowing the brand to connect with viewers on a deeper, more emotional level. The song’s timeless appeal gave the ad a sense of gravitas, helping Cadillac to capture the attention of potential buyers while resonating with a broader audience.

Led Zeppelin’s “Kashmir” – A Legendary Track for Legendary Cars

In 2009, Cadillac enlisted the power of Led Zeppelin’s “Kashmir” for a bold and cinematic Super Bowl commercial. The track’s powerful rhythm and exotic sounds paired perfectly with Cadillac’s visual storytelling, which highlighted the luxury and refinement of the brand. “Kashmir” provided a sense of grandeur and adventure, amplifying Cadillac’s message of high-class performance. The track’s mysticism and strength resonated with viewers, creating a sense of awe that fit perfectly with the prestige Cadillac was aiming to convey.

The Clash’s “Should I Stay or Should I Go” – The Soundtrack of Choice

The Clash’s “Should I Stay or Should I Go” was featured in a 2015 ad for the car brand, Toyota. The song’s rebellious spirit and catchy riff made it an ideal fit for an ad about a car that was meant to stand out from the crowd. The energetic pace of the track matched the sense of freedom and independence Toyota wanted to convey with their latest model. The song’s undeniable catchiness ensured that viewers would remember the commercial long after it had aired, making it one of the most impactful rock moments in Super Bowl ad history.

The Legacy of Rock Music in Super Bowl Commercials

Rock music has become an integral part of the Super Bowl advertising experience. From the iconic riffs of Led Zeppelin and AC/DC to the energetic sounds of The Clash and Nirvana, rock songs have provided the perfect soundtrack to some of the most memorable ads in Super Bowl history. These songs not only enhance the commercials but also help create emotional connections with viewers, making them an essential part of the Super Bowl advertising formula. Just as fans eagerly await NFL picks to add an extra layer of excitement to the game, the right rock track can elevate a commercial, making the ad experience as memorable as the game itself. Whether it’s creating nostalgia or boosting excitement, rock music continues to shape the way we experience Super Bowl ads.